This is what it feels like when you’re in the room.
Better pricing. Better systems. A room full of DJs building something bigger.
Saturday 20 and Sunday 21 February 2027 · JBL Headquarters, Hemel Hempstead Doors 10:00am · Sunday drinks into the evening
Two quick clips so you can feel the room.
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This is what it feels like when you’re in the room.
Straight from DJs who came last year.
All tickets include both days. Prices increase as each stage sells out.
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Every level up starts with showing up.
Move from learning to levelling up.
Full access. Front row. Every advantage.

We focus on the things that actually move the needle for working DJs. Positioning yourself properly, having confident conversations with clients, and building systems that make your business feel solid. You’ll leave with ideas you can apply straight away.

One of the biggest takeaways from last year was the room itself. You’ll be surrounded by DJs who take their business seriously, share ideas openly, and are happy to talk honestly about what’s working. Those conversations often become the most valuable part of the weekend.

This isn’t two days of passive listening. You’ll be involved throughout the event, applying ideas and shaping your own approach as you go. After year one, the feedback was clear. You wanted more practical. So that’s exactly what we’ve built.
The three of us behind Level Up Live, plus the speakers taking sessions and jumping on the podcast.
Doors from 10:00am. Sessions run until early evening, then dinner.
10:00am – 7:00pmApprox timings
Swipe through the day →
10:00am45 minKit Zone open
10:45amWelcome and introduction15 min
11:00am45 minMandla SibandaDJ 2FOUR7Founder & host
MCing, and what doing it well does to the rest of the job. It changes how a room sees you, how your business looks from the outside, and how much you can charge for it. Why the microphone, not the sound system, is the thing a room actually remembers you for.
Mandla Sibanda, known as DJ 2FOUR7, is recognised by DJs around the world for his big social media personality, premium DJ work, and as founder of Mobile DJ Mastery, where he inspires and mentors DJs to elevate their craft and businesses.
11:45am15 minKit Zone open
12:00pm45 minGeorgieGeorgina Rose EventsConfirmed
The theory half. How to build an audience that turns into actual enquiries, from someone running one over 300,000 strong rather than reading about it.
Georgie built her whole business and brand on social media, and has the audience to show for it: over 130,000 followers on Instagram and over 170,000 on TikTok. She is not describing what works from the outside, she is running it every day. Her Saturday is theory then practical, the strategy first and then you actually make the thing.
@georgina.rose.events
12:45pm60 minKit Zone open
1:45pm60 minGeorgieGeorgina Rose EventsConfirmed
The practical half, straight after lunch. You make content in the room and leave with it on your phone, not with a list of ideas you never get round to.
2:45pm15 minKit Zone open
3:00pm90 minSpeaker to be announced
A 90 minute practical DJ session on the floor, working on the bits between the tracks.
4:30pm30 min
Hosted by Westend DJGo and check out the gear
The newest kit in the mobile DJ world, set up in its own area for the whole weekend.
5:00pm45 minCourtney LakeDJ Cee BConfirmed
Getting your library under control. Crate building, automating the organisation, and a set you can actually perform from instead of hunting for the next track while the floor waits.
Cee B plays across Hip Hop, RnB, Dancehall, Afrobeats and club edits, and has built a following for the Serato tools and workflow systems he puts out. He is the one DJs go to about getting a music library under control, and that is what he is bringing to the room.
@djcee_b
5:45pm15 minKit Zone open
6:00pm45 minBrian MitchellFrugal SpenderConfirmed
Splitting what comes in into pots, so tax, kit and paying yourself each have somewhere to live. Running the money side of a small business, and pointing it at what you actually want from life rather than just surviving January.
Brian is a money coach and podcaster who was, in his own words, useless with his own money until credit card debt forced him to learn his way out of it. He has since interviewed hundreds of experts about money, the Prime Minister of the UK among them. His Saturday session is the money side of a DJ business, and what to do with what comes in so the year stops feeling like a gamble.
@frugal_spender
6:45pm15 min7:30pmDinnerLateDinner venue details will be confirmed shortly.
Speakers, sessions and times are subject to change. Doors from 10:00am. Finish time may shift slightly once the final session order is locked.
Doors from 10:00am. Sessions through the afternoon, then drinks into the evening.
10:00am – 7:00pmApprox timings
Swipe through the day →
10:00am20 minKit Zone open
10:20amWelcome back10 min
10:30am90 minHosted by Mandla SibandaDJ 2FOUR7Founder & host
A panel of people who see DJs from the other side of the wedding, talking about what really gets said about you once you have packed down. The line-up is being confirmed.
Mandla Sibanda, known as DJ 2FOUR7, is recognised by DJs around the world for his big social media personality, premium DJ work, and as founder of Mobile DJ Mastery, where he inspires and mentors DJs to elevate their craft and businesses.
12:00pm30 minKit Zone open
12:30pm45 minEuan LawrenceTartan EntertainmentConfirmed
Every DJ hits a point where the diary is full and the money stops moving. Euan on how to get past it: pricing, what else you can sell into a booking you already have, and when putting on a second rig is the answer rather than the problem.
Euan owns Tartan Entertainment, one of Scotland's leading wedding and events companies, known for a high-end client experience and packed dancefloors the length of the country. He talks about getting past the point where the diary is full and the money stops moving, whether you run one rig or ten.
@wearetartan
1:15pm60 minKit Zone open
2:15pm45 minIn the JBL demo space
The law change, a portable rig demo, hiding a lapel mic, and where to put the speakers so vows are actually heard.
3:00pm15 minKit Zone open
3:15pm60 minSpeaker to be announced
One more guest speaker, an hour on the main stage. The name goes up here as soon as we can share it.
4:15pm30 min
Hosted by Westend DJGo and check out the gear
Ask them what is worth upgrading and what is not, without a trip into London.
4:45pm45 minDan RossGloucestershire DiscosFounder & host
AI in your business, without the hype. The heavy lifting it can take off you this week: enquiry replies, quotes, admin and the planning you do at midnight. What you should never hand over, and how to keep every message sounding like you.
Dan Ross is a premium DJ and MC, founder of Gloucestershire Discos, and has been performing since the age of 13 with a passion for big light shows and special FX. In recent years he has also become known for creating Planning Beats, a ground breaking platform helping DJs grow and innovate.
5:30pm15 minKit Zone open
5:45pm45 minMike ReadingsDJ, MC and business coachFounder & host
Mike is one of the three behind Level Up Live. He has a slot on Sunday and is working out what will be most use to the room. The topic goes up here as soon as it is set.
Mike Readings is a national award-winning DJ & MC with 15 years’ experience. As a wedding business coach, he helps suppliers go from ‘Good to Great’ cutting admin from hours to minutes, increasing bookings, and using AI to streamline processes and keep their businesses thriving.
6:30pm30 min7:30pmDinner + drinksLateDinner runs again on Sunday, then drinks into the evening.
Speakers, sessions and times are subject to change. Final end time will be confirmed once the last session is locked.
Your event host across both days is Daz MC.
Daz hosts the weekend from the front. He introduces every speaker, keeps the room moving between sessions and makes sure two full days actually run to time instead of drifting, which is harder than it sounds and worth more than people think.
@dazthemcThe rest of the line-up is in the diary and being confirmed now. Every speaker goes up here the moment they sign, so it is worth checking back before you decide.

Euan Lawrence is the owner of Tartan Entertainment, one of Scotland’s leading wedding and events companies. He is known for his high end client experience, modern style, and a reputation for packed dancefloors across the country. Euan brings real insight into building a strong brand, growing a team, and delivering a premium DJ service from start to finish.

Tony Roberts is an International DJ and the founder of the Show Me Love Collective, a DJ and live performance team offering a unique mix of vocals, sax, percussion, and full band energy. His modern approach to entertainment has made SML a standout choice for couples who want something different from the typical DJ setup. Tony will share how he built a distinctive brand, combined live performance with DJing, and created a growing collective that clients instantly connect with.

LORDZDJ is a leading figure in the UK Urban Music scene, known for dynamic sets that blend 90s RnB, Dancehall, and the latest US and UK Hip Hop & RnB. With a huge online presence built through viral mix videos, he has grown an audience of over 300,000 on Instagram and 100,000 on TikTok. He has taken his signature style worldwide, performing at weddings in Barcelona and Italy, and at major events including the Palazzo Versace in Dubai and Sidewinder Festival in Manchester. At Level Up Live, LORDZDJ will share how he built a powerful online brand, turned viral content into international bookings, and developed a performance style that consistently connects with crowds everywhere.

DJ Cee B is a respected name in the DJ community, known for versatile sets across Hip Hop, RnB, Dancehall, Afrobeats and modern club edits. He has built a dedicated following for his practical Serato tools and workflow systems that help DJs organise their libraries with speed and clarity. With a strong online presence and a reputation for simplifying the technical side of DJing, DJ Cee B has become a trusted voice for music-library mastery. At Level Up Live, he will share the methods he uses to streamline crate building, automate organisation and create a performance-ready music library that supports creative, high-impact sets.
Our retail partner Westend DJ is running a dedicated DJ equipment area across both days, showing the latest decks and the newest technology in the mobile DJ world.
The newest kit in the mobile DJ world, set up in its own area for the whole weekend. Go back to it between sessions as often as you like.
Westend DJ is London’s DJ superstore and an authorised AlphaTheta and Pioneer DJ retailer. Ask them what is worth upgrading and what is not, without a trip into London.
Real improvement for your business and DJ career.
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When the sessions finish, the real conversations carry on. Two nights to meet the right people, swap real-world solutions, and build connections that keep paying you back long after the weekend.
A short intro, then it’s over to you. This session is driven by audience questions, with loads of time for proper answers, follow-ups, and the stuff you actually want to know.
No laptop, no notepad, no trying to keep up. You’ll get clean notes after the weekend with the key takeaways, action points, and reminders ready to use.
Hosted inside JBL’s Experience Centre. Proper sound, proper energy, and a space that makes conversations easy. It feels like an experience, not a standard conference room.
Lunch, coffee, and free on-site parking are included. No hunting for food, no watching the clock, no messing about. Turn up, settle in, and stay focused on the weekend.
We’re keeping it tight, because real growth happens in smaller rooms. This is about genuine connection, not a cattle-market of random DJs. You’ll leave with real contacts, real takeaways, and a clear plan of action.
Level Up Live is not happening in a hotel conference room. We are taking over the Harman Experience Centre in Hemel Hempstead – the EMEA headquarters for JBL, AKG and Martin. It is a purpose-built space where audio, lighting and control systems are designed to work together.
Why a weekend? Because this venue is too good to pass up. JBL runs the space as their HQ during the week, so weekends are the only time we can take it over. An immersive, high-tech environment built around sound, creativity and incredible opportunities to capture content.
The Harman Experience Centre is a 25,800 square foot, multi-functional facility that acts as the home of HARMAN Professional Solutions in EMEA. It combines an auditorium, dedicated demo area and a product showroom.
Inside you will find JBL Professional sound, AKG microphones, Martin lighting, AMX control, BSS, Crown, Soundcraft and more, all wired and tuned together exactly how they are meant to be used in the real world.
For Level Up Live we have access to the auditorium for our main talks, a dedicated performance stage for the live podcast and panel, and the experience centre itself for demos and networking.
You will be able to stand in front of the infamous JBL Sound Wall, see Martin lighting rigs, and hear systems the way the manufacturers intend them to sound.
Venue: Harman Experience Centre
Address: Hemel Hempstead, HP3 9TD, United Kingdom
The centre is easy to reach by road, has ample free parking, with great access from the M1 and M25, and is a short distance from local train links into London and the surrounding areas.
This is not a trade show. It is a focused day in a world-class facility, built to help you level up your business and the experience you deliver at every event.
The weekend is based at Holiday Inn Hemel Hempstead M1, Jct. 8, combining a fair price, easy access just off the M1, and quality amenities, with both the hotel stay and evening dinners all in one place.
The main base for attendees is Holiday Inn Hemel Hempstead M1, Jct. 8. Staying here keeps everything simple across the weekend, with no need to travel between venues.
Discounted rooms are available now on our event booking code, and the rate includes breakfast and dinner. You’ll find the code in the event app once you’ve booked.
Address: Breakspear Way, Hemel Hempstead, HP2 4UA.
Dinner takes place at Holiday Inn Hemel Hempstead M1, Jct. 8 on both Saturday and Sunday evening, within the hotel’s restaurant and open lobby space. Book your room on our event code and dinner both nights is included in the rate, along with breakfast.
Not staying on our room code? You can still eat with us, you just pay for your dinner separately. Add a seat reservation at checkout so we can hold your space. You pay for the food in advance when you pick your menu choices, around 2 weeks before the event.
We’re bringing together a group of the most ambitious mobile DJs in the UK for a two-day, high-impact experience. Learn how to increase your bookings, raise your rates, and deliver unforgettable events while building a business that actually works for you.
Proudly supported by some of the most innovative brands in the DJ, events and tech industry.

Delivering world-class sound systems trusted by professionals worldwide, JBL brings unmatched audio power to Level Up Live.

London’s DJ superstore and an authorised AlphaTheta and Pioneer DJ retailer. Westend DJ hosts the kit zone at Level Up Live, with the latest decks on show across both days.

Planning Beats is the all-in-one DJ business platform, helping professionals streamline bookings, music planning, and client management.

Martin by HARMAN provides cutting-edge lighting solutions that transform events with innovation, impact, and atmosphere.

With legendary sound quality, AKG by HARMAN supplies microphones designed for clarity, precision, and reliability on every stage.

We are working behind the scenes to bring the best partnerships, brands and companies to Level Up Live!
Get in touch if you have any further questions.